In real estate, trust is everything. Buyers and sellers compare Google Reviews before even contacting a broker. For Mathieu Prévost-Labre, a RE/MAX real estate broker, building a strong online reputation had become a strategic priority. In March 2023, he integrated InputKit into his process to collect authentic reviews and increase the visibility of his services on Google.
In just over a year, the results speak for themselves:
Real Estate
Sector
1
Location
Quebec
Region
2023
Implementation Date
5146
Google Business Profile impressions
1000+
Clicks and interactions
25%
Revenue increase since launch
100%
Increase in response rate

In the real estate industry, online reputation directly influences buying decisions. According to a DemandSage (2025) study, 81% of consumers use Google to check local business reviews, and 73% of all online reviews are posted on Google.
Mathieu had already built a solid reputation in person — but his online presence didn’t reflect that excellence. Without a system to efficiently request reviews, his Google profile showed zero evaluations. In such a competitive market, a broker without visible reviews risks being overlooked in favor of competitors with stronger online reputations.
Additionally, manually requesting reviews was time-consuming and inconsistent. Each satisfied client represented a missed opportunity for a valuable testimonial, as most positive feedback remained invisible without a simple, structured way to collect it.
In March 2023, Mathieu decided to implement InputKit to structure his customer follow-up process. Unlike other users, he sends his requests manually — allowing him to tailor each message to the context of the transaction and personalize his communication.
After every completed sale or purchase, he sends a short survey to measure client satisfaction. Happy clients are then redirected to his Google page to leave a review.
This simple, human approach quickly became second nature:
This structured yet personal approach allowed Mathieu to achieve exceptional results and strengthen his local reputation.
Since adopting InputKit, Mathieu’s success goes far beyond just Google Reviews and his perfect 5-star rating. The impact has also been felt on his Google Business Profile, which has become a powerful digital storefront for his services.
In just a few months, Mathieu’s profile generated 5,146 total impressions. The majority came from mobile searches (3,305) and Google Maps (761) — proving that clients actively search for real estate services on their phones, often when planning visits or transactions.
The 1,080 desktop searches complete this picture, showing that his RE/MAX profile’s visibility grew steadily across both mobile and desktop platforms.
In terms of engagement:
These results confirm that combining a 5-star reputation with consistent positive reviews has significantly boosted Mathieu’s visibility and directly driven new client acquisitions and property sales.
Today, Mathieu Prévost-Labre considers InputKit an essential tool for his success. It’s no longer just about collecting reviews — it’s about building a continuous relationship of trust with his clients.
Every piece of feedback is an opportunity for improvement, and every positive review becomes powerful social proof. This proactive approach has helped him build client loyalty while inspiring confidence in new prospects who find him through Google.
The results are undeniable: since using InputKit, his revenue has increased by 25%, proving that online reputation directly influences real-world results in real estate.
Because one in two clients begins their broker search on Google. Positive reviews reassure buyers and sellers, create trust, and strengthen the broker’s credibility. In such a competitive market, online reputation becomes a decisive factor in client selection.
Parce qu’un client sur deux commence sa recherche d’un courtier sur Google. Les avis positifs rassurent les acheteurs et vendeurs, créent un climat de confiance et renforcent la crédibilité du courtier. Dans un marché aussi compétitif, une bonne réputation numérique devient un facteur déterminant dans la sélection d’un agent.
By turning every client experience into visible proof of satisfaction. With InputKit, brokers like Mathieu collect authentic feedback that feeds their Google pages and naturally attracts new clients.
Date: October 1, 2025
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