How Clinique de santé M Increased Its Google Reviews by 15× and Strengthened Its Leadership in Private Healthcare with InputKit

In the private healthcare sector, reputation is no longer built only in waiting rooms. Today, it is shaped primarily on Google, social media, and review platforms. In an environment where negative comments, fake profiles, and even AI-generated reviews are becoming more common, it is increasingly difficult for clinics to ensure that their online image truly reflects the quality of their services.

It was within this digital reality that Clinique de santé M, already known for its high-quality care and human-centered approach—decided to integrate InputKit in 2023. With five clinics in Trois-Rivières, Sherbrooke, and Quebec City, the organization wanted to go further: structure its follow-ups, strengthen the credibility of its reviews, and become a true leader in patient experience.

Rather than letting platforms dictate their reputation, management chose to take back control. The result: 974 Google reviews, an average rating of 4.5 stars, and a 104× ROI—while maintaining high clinical standards.

A Growing Digital Challenge for Clinics

Clinique de santé M has never lacked quality. Since its founding, the clinic has relied on skilled teams, fast access to care, and personalized follow-ups. Its on-site reputation has always been strong.

However, like many healthcare organizations, it operates in an environment where:

• Patients express themselves massively online, sometimes without filters
• Fake profiles and fake reviews are increasing
• Some comments come from people who were never patients
• AI-generated content is becoming more common
• A single isolated experience can be amplified on social media

In this context, even the best clinics can see their image distorted.

Management wanted to ensure that the dominant voice online was that of real patients and that their digital reputation was built on authentic, verified, and representative experiences. This was even more important given that online reviews directly influence consumer behavior: according to Zippia (2023), 93% of consumers say online reviews influence their purchasing decisions.

Why Clinique de santé M Chose InputKit

InputKit enabled the clinic to turn satisfied patients into ambassadors—without unnecessary pressure. When the experience is positive, leaving a Google review becomes simple, natural, and seamlessly integrated into the patient journey.

This makes a major difference in credibility and visibility. According to BrightLocal’s Local Consumer Review Survey (2023), 87% of consumers use Google to evaluate local businesses. In other words, having a strong Google presence is no longer a “bonus”—it is a direct acquisition lever.

In 2023, the clinic strategically chose to implement InputKit not to “fix” a problem, but to protect and enhance its excellence.

The objectives were clear:

• Structure patient follow-ups
• Centralize feedback
• Authenticate and qualify reviews
• Quickly detect sensitive situations
• Highlight genuine positive experiences

With InputKit, every real patient can share their experience through a private, structured, and secure channel. This allows the team to clearly distinguish:

• Authentic feedback
• Real friction points
• Unfounded reviews
• Situations requiring correction

This approach strengthens overall Google profile credibility and protects the clinic from current digital risks.

Massive and Measurable Google Visibility

The impact is not only visible in ratings and review volume, but also in Google activity. Since implementing InputKit, Clinique de santé M’s profiles have generated 608,663 impressions, including:

• 387,220 from mobile Google search
• 148,018 from desktop Google search
• 58,066 from Google Maps mobile
• 15,359 from Google Maps desktop

These figures confirm an important reality: patients primarily search for clinics on their phones, often before calling or visiting.

In terms of engagement, Clinique de santé M generates 110,631 interactions, including:

• 21,398 direction requests
• 37,781 clicks on the “Call” button
• 51,452 website clicks

In practical terms, the clinic is not only more visible—it is converting that visibility into real actions. This is exactly what turns Google into a full acquisition channel.

Measurable Results and a Reputation Aligned with Service Quality

Thanks to InputKit, Clinique de santé M grew from 64 to 974 Google reviews and improved its average rating from 3.1 to 4.5 stars. This progress represents more than an image upgrade—it reflects increased credibility, trust, and consistency in patient experience.

In private healthcare, this consistency is essential—and reviews make it visible.

With a 104× ROI, the clinic confirmed one key reality: investing in patient follow-ups and online reputation is not a “marketing expense”—it is a long-term growth strategy. Today, InputKit supports Clinique de santé M in three critical areas: improved follow-ups, enhanced reputation, and proactive management of dissatisfied patients.

FAQ

How can a private medical clinic increase its Google reviews?

By systematically sending follow-ups after each visit and redirecting satisfied patients to Google at the right time. This is exactly what Clinique de santé M did with InputKit, allowing it to grow from 64 to 974 reviews while strengthening its online credibility.

How can a clinic protect its reputation from fake reviews?

By implementing a structured system for collecting verified feedback. Clinique de santé M uses InputKit to ensure reviews come from real patients, reinforcing the credibility of its Google profile.

Why is managing dissatisfied patients so important?

Because unhappy patients do not always complain directly—they may post public reviews instead. By detecting dissatisfaction early, clinics can contact patients, understand the situation, resolve clinical issues, and improve internal processes. Clinique de santé M uses InputKit to turn sensitive feedback into opportunities for continuous improvement and better patient experiences.