How Le Groupe M Ouellet Multiplied Its Google Reviews by 13 and Transformed Its Customer Experience With InputKit

For several years, Le Groupe M Ouellet inc. has stood out on Montreal’s South Shore as a leading commercial and residential electrical contractor. Their mission is clear: deliver the optimal solution for every client’s needs while ensuring fast, reliable and courteous service.

But in 2020, despite outstanding work on the ground, one issue remained: their online reputation did not reflect the true quality of their service. With only 9 Google reviews and a 4.4-star rating, the company had limited visibility — a major challenge in an industry where customers compare Google reviews before hiring an electrician.

By adopting InputKit, the company not only improved its collection of Google reviews but also structured its customer satisfaction process — becoming more efficient, more responsive, and more transparent. The results speak for themselves:

• 9 ➝ 119 Google reviews
• Google rating: 4.4 ➝ 4.8 stars
• ROI: 43×
• 13× more Google reviews overall
• Continuous monitoring of customer service and electrician performance

Today, Le Groupe M Ouellet inc. enjoys a strong online reputation that finally reflects the professionalism of its work.

Challenges Before InputKit

Before InputKit, the company faced challenges typical of the electrical services industry: excellent work performed on-site, but an online presence that didn’t communicate that quality. Most satisfied customers weren’t leaving reviews, while a few isolated negative ones shaped an inaccurate perception of the business.

Le Groupe M Ouellet lacked a structured system to:

• Consistently request feedback from satisfied clients
• Quickly identify problematic situations
• Measure both electrician and customer service performance

Management also wanted objective data to assess electrician performance — punctuality, courtesy, installation quality, cleanliness, clear communication, and more. Without reliable data, improvement depended largely on intuition or sporadic client calls.

In a context where Google reviews directly influence consumer decisions, Zippia (2023), reports that 93% of consumers say online reviews influence their purchasing decisions.

For Le Groupe M Ouellet, increasing review volume and structuring satisfaction management had become essential.

How InputKit Transformed Their Satisfaction Management

Integrating InputKit allowed Le Groupe M Ouellet to adopt a structured, professional, and proactive approach to customer satisfaction. After every service call, clients receive a short survey by email or SMS. Satisfied customers are redirected to Google to leave a review, while less satisfied clients are flagged immediately to management.

This transformation enabled the company to:

• Massively increase the number of positive Google reviews
• Improve the customer experience by quickly resolving problems
• Accurately measure technician performance based on reliable data
• Boost team accountability through transparent feedback
• Save significant time by reducing manual follow-ups

Thanks to InputKit, Le Groupe M Ouellet now has real-time visibility into customer satisfaction — allowing them to maintain a consistently high level of service.

A Boosted Digital Presence on Google

InputKit had a major impact on the company’s visibility on Google:

25,837 total impressions

• 12,647 from Google mobile search
• 10,886 from Google desktop search
• 1,494 from Google Maps mobile
• 810 from Google Maps desktop

These numbers highlight a key reality in the electrical industry: customers often search for an electrician on their phone during urgent situations or when comparing providers.

2,405 direct interactions

• 819 direction requests
• 550 direct phone calls
• 1,036 website clicks

According to the BrightLocal (2023) Local Consumer Review Survey, businesses rated 4.5+ stars receive significantly more clicks, calls, and direction requests — exactly what explains the surge in new contracts and interactions generated for Le Groupe M Ouellet.

Every additional positive Google review boosts credibility and client acquisition — contributing to a proven ROI of 43×.

Measurable Results and an Unmatched Service Culture

In just a few years, Le Groupe M Ouellet grew from 9 to 119 Google reviews, achieving an impressive 4.8-star rating. This evolution reflects a deeper organizational shift: customer satisfaction is now a central pillar of their internal culture.

Management reports:

• Excellent tracking of service quality thanks to precise feedback
• Stronger technician accountability and motivation
• Fewer public complaints, as issues are now resolved privately
• Increased operational efficiency with fewer manual processes

Today, InputKit is fully integrated into their operations. It has become a key performance indicator that connects service quality, satisfaction, visibility, and business growth.

FAQ

How can an electrician increase their Google reviews?

By consistently reaching out to satisfied customers after each service call. InputKit makes this easy with simple, customizable surveys. This is exactly how Le Groupe M Ouellet grew from 9 to 119 reviews and improved its rating from 4.4 to 4.8 stars, finally reflecting the true quality of its service.

Why is online reputation so important for an electrical contractor?

Because most customers search Google before choosing an electrician. Positive reviews build trust, humanize the business, and strongly influence the customer’s decision. This has been the case for Le Groupe M Ouellet, whose 4.8-star rating now attracts more qualified customers than ever.

How does InputKit help service companies stand out?

By turning every service call into actionable feedback. InputKit collects comments instantly, redirects satisfied customers to Google, and helps resolve issues before they become public. This is exactly how Le Groupe M Ouellet now measures both customer service and technician performance — maintaining consistent excellence.