How the Centre de Correction Vertébrale Tripled Its Google Reviews and Achieved a 40x ROI with InputKit

The Centre de Correction Vertébrale, a chiropractic clinic with more than 50 employees across three locations, was looking for a solution to improve patient satisfaction tracking, strengthen employee retention, and optimize its online reputation.

Since implementing InputKit in November 2021, the clinic has completely transformed both its patient experience and its digital visibility:

• 3x more Google reviews collected each month
• 444 new reviews in under 3 years (from 193 to 637)
• Average Google rating increased from 4.6 to 4.8 stars
• Outstanding ROI of 40x

The Challenges Before InputKit: Lack of Visibility and transparency

Before adopting InputKit, the clinic had to rely on manual, time-consuming processes to collect feedback and received very few Google reviews, despite providing a high level of patient satisfaction. Frequent staff turnover also made it difficult to ensure a consistent patient experience.

“When we survey everyone, it opens the door to criticism, but I actually like being able to see it. It allows me to know whether it’s a unique situation affecting one professional or something more widespread,” explains Cynthia Brassard, General Manager.

The management team also understood that a low Google rating could discourage potential patients: if a clinic falls below 3 stars, most consumers hesitate to reach out.

A Solution to Understand and Act in Real Time

InputKit enabled the clinic to structure its patient follow-ups and receive immediate feedback after each visit. Surveys quickly revealed both improvement opportunities and strengths.

They also confirmed that dissatisfied patients are often the ones most likely to respond, meaning that maintaining a high overall score truly reflects the clinic’s quality of service.

Online Reputation as a Trust Driver

By adopting InputKit’s customer experience platform, the Centre de Correction Vertébrale grew its Google reviews from 193 to 637 in less than three years, while raising its average rating from 4.6 to 4.8 stars.

This surge in reviews quickly strengthened the visibility and credibility of the three clinics. Patients brought in through advertising now find a strong online reputation that reassures them.

“I think it’s a real advantage, because when our marketing strategies lead potential patients to search for the clinic, the reputation and Google reviews that InputKit helped us collect give them the confidence to call us directly,” says Cynthia.

Advertising campaigns now lead patients to the clinic’s Google page, where the abundance of positive reviews builds trust and drives immediate contact.

A Strong Impact on Employee Motivation

Beyond patients, InputKit has had a positive effect on the clinic’s internal culture. Automated positive feedback ensures employees see that their work is recognized, fostering belonging and pride. “I love that it motivates our employees when they see the wonderful comments from patients through the automatic positive feedback. It builds a sense of belonging and contribution, and they see their work is truly appreciated,” says Cynthia Brassard.

Management also leverages employee reports to identify individual strengths without needing to intervene in service quality, since results are consistently excellent.

How exactly InputKit Tripled Google Reviews and Generated a 40x ROI

Before InputKit, the Centre de Correction Vertébrale dealt with fragmented patient tracking, limited client feedback, and poor visibility into real-time satisfaction. This limited their ability to maintain service excellence and build a strong reputation online.

Since November 2021, the clinic has completely transformed its approach to patient experience with InputKit. It now generates 3 times more Google reviews each month, increased its average rating from 4.6 to 4.8 stars, and achieved an exceptional ROI of 40x the amount invested in the platform.

“I see InputKit as my mystery shopper. It’s my way of ensuring our customer service is excellent, and only our patients can confirm that. I couldn’t go without it anymore,” shares Cynthia Brassard, General Manager.

This transformation has helped the clinic retain patients, consolidate its reputation, and improve employee engagement through positive feedback. With surveys and performance reports, InputKit has fostered a culture of continuous improvement, where both individual and collective performance are valued.

Ultimately, InputKit has enabled the Centre de Correction Vertébrale to improve both patient experience and employee satisfaction, creating a virtuous cycle where satisfied patients, quality care, and a motivated team reinforce one another.