9 Examples of Thank You Notes to Clients

Thank you notes to clients are not only a sign of recognition: it is a real commercial strategy to stand out from the competition. By taking the time to thank your customers, you are demonstrating empathy, courtesy and proactivity: qualities necessary to maintain a relationship of trust with their customers.

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However, writing thank you notes to clients can be a real challenge for the less accustomed. How to write  thank you notes to clients while taking into account the various issues surrounding such a message? Discover the answer in the rest of our article!

The importance of thanking your clients

Taking the time to write thank you notes to clients is a must to show that you are a trustworthy company. By taking the time to thank your clients, you are showing your appreciation for their feedback, satisfaction and the time they give to your institution. This way, they will feel considered, listened to and privileged by your company. These feelings, in turn, will greatly improve your customer loyalty and reputation. This is an essential asset to give your customers a sense of belonging that will encourage them to favor your business over a competitor!

Nine examples of thank you notes to clients

Now that you know the importance of thanking your clients, you should write the best possible thank you notes to clients based on certain criteria. After all, there are many opportunities to thank a customer for the time they invest in your business. For this purpose, it’s important to customize your texts according to your needs at the moment!

How to write thank you notes to clients? To help you, here are 9 examples to follow to better thank your customers in all circumstances!

1. Thanking a satisfied customer

To start, it’s important to thank your satisfied customers. By taking the time to thank your promoters after a satisfaction survey, you are highlighting how grateful you are for their time in your company. As a result, you encourage them not only to return to your institution, but also to recommend you to prospective clients. This is a great way to maximize their loyalty and, by the same token, acquire new customers. This will certainly have a positive impact on your sales and reputation!

To help you, here is a sample text to thank your satisfied customers: 

“Sir, Madam,

Thank you very much for expressing your satisfaction with the service received. Your feedback is appreciated and heard by our entire team.

Thank you and have a great day.”

2. Thanking a dissatisfied customer

While it is important to write thank you notes to satisfied clients, it is also crucial to not neglect your detractors. In fact, a dissatisfied customer who is not taken into consideration quickly may well turn to a competitor, or even dissuade your prospects from doing business with you. In this sense, when a client expresses dissatisfaction, it is important to validate their emotions and show that a process is in place to rectify the situation. So thanking an unhappy customer can show them that you appreciate their honesty and that everything is being done to regain their trust.

As an example, here is a text to thank an unhappy customer:

“Sir, Madam,

We are sorry that our service did not meet your expectations. 

We are grateful for your comments. Your opinion will help us improve our services in the future.

We remain available to you if you are interested in providing further feedback.”

3. Thanking a customer for a positive online review

It’s well known: it’s important to respond to all your online reviews. By thanking your customers for an online review, you take into consideration their opinion and the time they give to your business. This will improve your customer relationship as well as your e-reputation. In addition, such attention will show users that you are a trustworthy company. Sending thank you notes to clients following an online review is a perfect opportunity to acquire more customers, build lasting relationships with your current customers and show them that their opinion is highly appreciated!

Here’s an example to follow when thanking your customers for a positive online review:

“Sir, Madam,

We were grateful for your time spent writing your online review. Your feedback is important to us and will help us continually improve our services to meet your needs.

Thank you so much and have a great day!”

4. Thanking a customer for their loyalty

When a customer visits your company regularly, it’s important to thank them for their loyalty. Taking into consideration the time they invest in your business, they will feel appreciated and will be more likely to recommend you to their entourage during future visits. Similarly, this little thank you personalized according to their habits and last visits will give them a sense of belonging that will greatly increase their loyalty.

Here is an example of how to thank a loyal customer for your business: 

“[First and last name],

We wanted to thank you for your loyalty to our company over the years. Your loyalty means a lot to us.

To thank you, here is a special promotion to use on your next in-store purchase.

Thank you very much. Have a great day with our team!”

5. Thanking a customer on a special occasion

When it comes to thank you notes to clients, highlighting special events is definitely a must. This delicate attention will show your customers how important they are to you, but also how attentive you are to their personal needs. By giving them a thank you on a special occasion, you give them personalized service according to a date that is important to them, you show that they are more than just a customer: they’re also part of your routine, of your family.

For example, a customer loyal to your restaurant chooses you every year to celebrate their birthday shows how much they appreciate your establishment. In return, why not take the time to thank them and celebrate with an exclusive discount or promotion? This little attention will show them that the feeling is reciprocal!

To enlighten you on this topic, here is an example of a customer thank you for a special occasion:

“Sir, Madam,

We wanted to thank you for choosing our business for your special occasion. It means a lot to our team.

To mark this special occasion, here is also a discount on your next purchase at our property. 

Thank you very much and have a good day!”

6. Thanking a customer for an idea

During a customer experience survey or online review, it’s not uncommon for a customer to make suggestions of improvements for your business. In this case, take the time to thank them for their idea. After all, your customers take the time to think about how to improve your service offering and are confident enough to confide in you. By taking the time to write thank you notes to clients for these proposals, you strengthen your relationship with them by showing them that their opinions are considered. This will allow you to acquire honest feedback that will allow you to improve your products and services according to the concrete needs of your customers!

Here is an example of a thank you for an idea: 

“Sir, Madam,

We were grateful for your suggestions. We would like to inform you that they will be taken into account by our team in order to improve our products and services and offer you the best possible experience.

Our team is available if you have any questions about our processes or would like to share other suggestions for improvement.

Thank you so much for your time. Have a great day!”

7. Thanking a customer after an appointment

After a clinic appointment, sending thank you notes to clients is a great way to show them that their health is your priority. By thanking them for their clinic visit, your patients will feel considered and will be much more likely to come back to you if needed. In addition, why not take the opportunity to ask them if the treatments have met their expectations? This is a golden opportunity to ensure the excellent health of your patients!

To help you, here is an example of a thank you after an appointment:

“Sir, Madam,

We are grateful for your confidence in our clinic. It’s important that you know that your health is our priority and that our professionals remain available at all times if the need arises.

Don’t hesitate to contact us if you have any questions about your treatments or your health!”

8. Thanking a customer after an online order

Following an online order, thank you notes to clients can have multiple benefits. Certainly, as discussed above, such a thank you message can help you improve the quality of your customer relationships while expressing your appreciation to your customers. In the case of an online purchase, it’s recommended to schedule an automation thanking each customer at the end of the transactions to confirm that the payment went well. This way, your customers will be assured that there have been no problems on your platform and can make other purchases if desired.

Also, if you have a CRM, why not take the opportunity to offer products and services related to this recent purchase? This opportunity will allow you to generate additional sales while offering your customers a personalized service!

As an example, here is a text to thank your customers for an online purchase:

“Sir, Madam,

We were happy to provide you with the purchase made in our shop. We want to assure you that the article will be mailed to your address as soon as possible.

On the other hand, here’s a list of products that might also interest you.

Thank you so much for your confidence!”

9. Thanking a customer after a store visit

After a visit to the store, you can thank your customers according to their level of satisfaction with your services as well as according to their experience. After all, when a customer makes the effort to move to your store, it’s important to acknowledge your appreciation for them. To ensure the quality of your experience, you could even take the opportunity to send them an invitation to complete a customer satisfaction survey. This will allow you to gather valuable information while showing your customers how much you appreciate it. This is a great tactic to build trust with your customers while continually improving your customer experience!

To help you, here is a sample text to thank your customers after an in-store experience:

“Sir, Madam,

Thank you very much for your recent purchase within our store/location.

If you are interested, you can also give us your comments. We are proud to offer the best possible service based on feedback from our customers!

Thank you so much for your time and our team wishes you a great day!” 

It is crucial to know how to write thank you notes to clients to show them that you care about them. To that end, rely on our best examples of thanks to maintain a lasting relationship of trust with your customers!

After completing a customer satisfaction survey, thank your promoters and detractors for the time given to your company. Similarly, when you receive a positive online review, let your customers know how important their opinion is to you. In this way, you will encourage your clients to share their true opinions and personal recommendations while strengthening your relationship with them!

Similarly, after an appointment, an online purchase or a visit to a store, it’s important to follow-up with your customers to ensure their complete satisfaction. Take the time to thank them and then take the opportunity to let them know that you are available to listen to their comments. This will show them that you are trustworthy and, in case of problem or dissatisfaction, that you are able to correct the situation.

When a customer visits your business regularly or when a special event occurs, it’s also important to take the time to thank them. In that sense, why not offer them a special discount or promotion to celebrate their loyalty? This gift will generate additional sales while highlighting to your customers how important they are to you!

Now that you know how to write thank you notes to clients, do you need a solution to automate the sending of such messages? If so, feel free to schedule a custom InputKit demo at your convenience. Our team will be happy to help you automate and improve your processes!

To conclude, we have a great video on the importance of thanking your customers. Good viewing!